Since the partnership was first announced, eBay and Sotheby’s have worked together to deliver an engaging virtual entrance to Sotheby’s unique inventory, opening the doors of the prestigious brick-and-mortar auction house to the world. The new design taps both the emotional and rational side of the live auctions experience. The end result is a unique design that incorporates amazing content, rich storytelling (video, articles and of course photos of the lots) where users can get a better understanding and appreciation for the items that are available in the Sotheby’s live auctions.
The Sotheby’s live auctions destination features high-resolution images, hosted video capabilities, live streaming audio and video, and innovative “Museum View” transitions that bring the experience of walking through a museum or gallery to life in the online world – including enhanced zoom, in-context images, and item-level video. The online platform enables eBay’s 155 million active buyers to log-in and participate in Sotheby’s live-time auctions. Participants — regardless of their location — see the exact same item and current real-time bidding online and experience real-time bidding sensitive to the millisecond, allowing them to bid as if they were lifting a paddle with every click of the mouse. New technology debuting within the Sotheby’s live auctions will give users the first chance to experience crystal clear, live streaming video and audio from the Sotheby’s floor in New York.