
© Alex Prager Courtesy of Michael Hoppen Contemporary
Michael Hoppen Gallery 3 Jubilee Place SW3 3TD London Royaume-Uni
Michael Hoppen Contemporary will present the most recent work by rising  American photographer Alex Prager. Following the success of her 2008  critically acclaimed exhibit, The Big Valley, the exhibition will stage  the continuation of Prager’s Los Angeles narrative, as she contrives the  next generation of retro-modern damsels. 
Women adorned with wigs and staged in neon Californian landscapes result  in timeless, eerie and compelling images. Her large-format Technicolor  photographs draw from the cinematic conventions of the likes of Alfred  Hitchcock and David Lynch. These visually engaging portraits go deeper  than what meets the eye, creating an intriguing and surreal narrative  for the women they feature, which hints at a sense of allure and  uncertainty.  
Initially inspired by the work of William Eggleston, Prager has  consistently created successfully enticing images since her first Los  Angeles show in 2007. This latest exhibition in London will feature a  selection of never-before-seen photographs and the premiere of Prager’s  first foray into film.
Born in 1979, Prager is based in Los Angeles and has no formal training  as a photographer. Through talent and tenacity she has been exhibited  and published internationally in cities such as Los Angeles, New York  and London. Recently Prager has been selected by New York City’s MOMA  for their forthcoming autumn exhibition, New Photography 2010. Original,  thought-provoking and charged, Prager’s work continues to challenge the  preconceived ideas of what makes photography art in a world where so  many artists vie for this sought-after label.


