heartgalerie Rue de Charonne, 30 75011 Paris France
"When wishes are out of reach, simulation is taking over our leisure time and our holidays. Imaginary worlds are created, often under massive technological exertion, in order to offer us experience as reproducible merchandise. Although the quality of these adventures on demand sometimes proves to be rather dubious, the boom does shed light on one thing: the yearnings and dreams underlying people's daily lives."
–Jens Lindworsky
Reiner Riedler was born in Austria in 1968. He went to Vienna in 1989, with the original intention of studying ethnology. He then attended a college for photography in Vienna and decided to dedicate himself solely to photography. He first worked for periodicals and magazines. His pictures were published in magazines such as National Geographic, Stern, The New York Times, Newsweek, Fortune, Le Monde 2, etc. As a documentary photographer he deals with important topics of the present day. His view always centers on the human being in his or her environment.
His last project (begun in 2005-2009) is dedicated to the topic of simulation :
"Fake Holidays" has by now been shown in many places including Kunsthalle Schirn in Frankfurt, Centre Pompidou in Paris, at the European Month of Photography exhibitions in Paris and Bratislava, and at Visa pour l'image in Perpignan.
