Creating a visual document is often more labor-intensive than one would assume. Repeated attempts to investigate and gain access can stall a project indefinitely. So where do these ideas come from and how do they become projects or books or exhibitions? Or a life's endeavor? How have magazine ideas become the idea of an artist or vice versa. Through this panel discussion we will discuss the critical thinking that goes into developing such projects, including accurate reporting and the do-diligence to create a document of historical matter. Join some of America's best magazine editors to hear and see the process revealed from inception to final product. This discussion will be moderated by Alison Morley, chair of ICP's Documentary Photography and Photojournalism Program.