A retrospective of one of Iceland's leading conceptual artists, Hreinn Fridfinnsson, will open at the Reykjavik Art Museum -- Hafnarhús on November 2. The exhibition, which spans four decades of Fridfinnsson's work, was initiated and produced by the Serpentine Gallery in London, where it was on view earlier this year. Encompassing sculpture, drawing and photography as well as installation, Fridfinnsson's work has been celebrated for its lyricism and stark poetry. Text and storytelling also figure prominently in his work. He often presents found objects with which he interferes as little as possible, creating new works that explore ideas of the self and time. A work from the 1970s, where Fridfinnsson produced a magazine advertisement that invited the public to send him their secrets, will be recreated in conjunction with the exhibition. The work was also re-produced in London as part of the exhibition at Serpentine. Hreinn Fridfinnsson was born in the north-west part of Iceland in 1943. He gained prominence as a leading figure of the Icelandic avant-garde after founding SÚM with three other artists in Reykjavik in 1965. He moved to Amsterdam in the early 1970s and has been living and working there ever since. In the year 2000 he received the Carnegie Art Award's second prize and was also awarded the Ars Fennica Prize.