Lundi 26 Janvier 2015 14:20:54 par actuphoto dans Expositions

What.

photo basel - an art fair for artistic photography that will resonate internationally. The world’s finest galleries show positions of artist aged under 40. The claim “top 40 under 40” is self explaining in regards of the limited exhibition space of the top 40 galleries and of artists no older than 40 years old.

How.

galleries from around the world brought together by curated exhibitions and set within a varied and themed programme – concentrating on both classic and contemporary ideas within photography.

Where.

Ackermannshof; part of a medieval complex of buildings in the old town of Basel, close to the Rhine with more than 800 square meters of usable exhibition space.

©Ackermannshof - Panorama sven eisenhut

Why.

photography has, in more recent years, established itself within our museums and the art market. Experienced curators and collectors may not currently credit basel as the heart of the international photo scene, but with it’s own long history and tradition of art and photography we feel this must, and will change.

While visiting various photography art fairs and while talking to several major art galleries and art dealers around the globe, we realised that participating in an art fair as an exhibitor is not only very costly, but also involves a lot of risks and complex logistics. To launch a premier photography art fair during the world’s greatest and most prestigious art fair, where the entire art world is in town, needs a unique concept, which is explained like that:

All of our booth sizes are 12 square meters of size (10 meters of wall space). We prefer and suggest to our exhibitors to show only one artist per booth – but you are free to apply for more than one artist, as long they are younger than 40 years old. That’s how you can calculate your costs exactly and evaluate the risk of participating.

As a gallerist you not only need to sell art, but you need to use the Art Basel week to form and strengthen your new and existing connections with buyers, collectors, curators and friends.

The concept with the fixed booth-size and the focus on young artist makes it possible for our exhibitors to participate at the first art fair solely dedicated to photography in basel, during the Art Basel week, without having huge costs and incalculable risks.
The visitors have the possibility with that concept to concentrate their focus to the best galleries and get in touch with young artists and upcoming stars and they have the chance to get affordable pieces of art (with a high chance of increasing in value).