
Palais Galliera 10, Avenue Pierre 1er de Serbie 75116 Paris France
ZOOM : Eyes on Dutch fashion
Seven photographers present their vision on Dutch Fashion
an exhibition of DUTCH TOUCH Paris curated by Michel Mallard
presented at
ZOOM / EYES ON DUTCH FASHION
Following the performance evening at the Fondation Cartier and the exhibition at the BETC showroom,
the DUTCH FASHION FOUNDATION pursues its mission of promoting young Dutch fashion design with
a new event —which involves a creative director and seven photographers— at the Musée Galliera.
Coming from different directions, each of these authors offers a personal interpretation of the new
Dutch fashion talents. Along the Galliera colonnades, the horizon of visions exhibited ranges from
dream-like to conceptual. Sometimes, the imagery looks at Holland to play with Dutch emblems:
Freudenthal/Verhagen comment on its 'flowery' side, Paul Graves veers toward the notion of territory,
while Jonathan de Villiers ventures into Amsterdam's Red light district.
In the Galliera garden, the sculptures of the Three Muses trade their stone tunics for avant-garde Dutch
fashion. Under the lens and the creative direction of Michel Mallard, three revisited muses cover the
facade's arches with 5 per 8 meters monumental prints.
FREUDENTHAL / VERHAGEN
Carmen Freudenthal (1965) and Elle Verhagen (1962) both studied at the Rietveld Academy
in Amsterdam, graduating respectively as photographer and fashion designer. From 1998 they
worked together expressing themselves through art projects. It is only later that they became
involved in fashion and began to experiment with fashion and art. Freudenthal and Verhagen
accept the disciplines of art and fashion for what they are and experiments freely with them;
always searching for ways to surpass themselves. The strength to continue determining what
they themselves believe in, without surrendering to the dictates of the fashion or art bastions,
lies in the pleasure their work affords them. Freudenthal/Verhagen's work is fast pace, free of
convention and essentially anti-authoritarian. With their photographs full of non verbal
information, they effortlessly transcend the conventions of established photography. Their
commitment is pure and devoid of pretensions – they spare no one, least of all themselves.
Work by Carmen Freudenthal and Elle Verhagen has been published in Dazed & Confused,
Jalouse, Studio Voice, High Fashion, Visionaire, I-D, Self Service and N°B. They participated in
several exhibitions in Europe, the United States and Japan.
www.freudenthalverhagen.com
JONATHAN DE VILLIERS
Jonathan de Villiers was born in London in 1968. On leaving school he worked in a design
studio and went on to found a professional lab in central London where he printed for many
well-known advertising and fashion photographers. At the age of 25 he sold his darkroom, his
intellectual and political interests drawing him to King's College, Cambridge where he took a
degree in philosophy. On finishing his degree, changes in the character of commercial
photography and the resurgence of the British art scene drew him back into the photographic
world, and this led to a series of commissions from magazines such as Self Service and Sleaze
Nation. Since then he has tried to divide his time equally between fashion editorial, advertising
and fine art. He has shot for British, French and Italian Vogue, Numero and L'Officiel. He has
shot world-wide campaigns for Sony and Time magazine, and the fashion houses of Anne Klein
and Alessandro Dell'Acqua. In 2002 Jonathan directed his debut commercial for London
agency BMP and their client DHL. He has exhibited at the Forde gallery, Geneva and
contributed to Imperfect Beauty at the Victoria and Albert Museum, and the touring exhibition
Creativity and Commerce: The new Fashion Photography starting at the ICA Boston. Last year
Jonathan had his first solo show in a major retrospective at the Hyères Festival of Fashion
Photography, curated by Michel Mallard. De Villiers won the No Limit Award for pushing the
boundaries of photography at the Rencontres d'Arles 2004.
PAUL GRAVES
Photographer Paul Graves lives and works in New York and Berlin.
Born in Sept. 11 1969, he studied art in Vienna in the 90's. Directed music videos and
commercials 92' to 96'. Worked with Bela Borsodi as a photo team from 2002 to 2005.
Worked published in another magazine to british vogue and all sorts of places inbetween.
Currently working on a future book project and solo work.
VIVIANE SASSEN
Viviane Sassen (1972) moves in diverse territories with her photographs. She exhibits her
work in galleries and museums, but also works on commission. She did fashion spreads for
So (Alexander van Slobbe) and Miu Miu (Prada). Photos that are not directly recognizable as
fashion imagery, but that often have a clear connection with Sassen's free work. Another part
of her work arises within an editorial framework for 'underground' magazines like Purple,
Butt, Kutt and Re-magazine. Sassen makes use of various photographic styles. She uses a
broad scale of possible options; internalised next to stylised poses, clearness but also
unfocused ness, perfect colour prints and extreme colour interventions, total shots next to
blow-ups of details.
WENDELIEN DAAN
People who see photographer Wendelien Daan's (1965) technically perfect, clean-cut
images would not for a minute think she was autodidact. Daan graduated from Arnhem's
Institute for the Art's fashion department and in her own words took a shortcut towards
perfecting an overall image by photographing the collections of her fellow students. Daan
moulds her pictures with the utmost precision and attention to detail, creating beautifully
pure sculptural images in which her eye plays over the exterior planes that enclose the
human form. Although figurative, her photos in their surface division, refer to the graphic
clarity of Mondriaan while the intensities of light and dark that glide over the body are
reminiscent of Vermeer. Daan captures a worldly image in a photo in the same way the
naked eye registers beauty. Therefore no fuzzy outlines, background and foreground are
equally sharply focussed. Daan's play on light and dark, her command of open and closed
body language arrest the eye and emphasize female strength. Wendelien Daan has, among
others, worked for Viktor & Rolf, Nike, MTV, l'Oreal, Mauboussin and Garnier. Her work has
been published in books and magazines such as Jalouse, l'Officiel, The Face, Citizen K and
French, Japanese and Russian VOGUE.
www.wendeliendaan.nl
STIJN&MARIE
Stijn&Marie are the Dutch photographers duo Stijn Ghijsen and Marie-José Jongerius. At a
young age, Marie started making photo-portraits of her girl friends and became intrigued by
photography. She studied Italian and photography in Rome and moved back to Holland after
being accepted at the Royal Academy of Fine Arts to study photography. After graduating she
immediately was picked up by several magazines and she managed to set her own standard
for portrait photography. Fascinated by images and how they can impact our world, Stijn
started working for television. He worked his way up at a local television station and became
a camera man. After a brief study in film and video he realized that it was the power of the
single image he truly believed in. Between them Stijn&Marie worked, separate and together,
for magazines, ad agencies and have had shows all over the world. After becoming a team
they decided to pursue one of their mutual dreams and moved to Los Angeles; one of the
most fascinating controversial places in the modern world, to explore their photography and
work on their own projects as well as pursuing their careers on a global level. Their work
was recently selected for the Hyères Festival's photography competition and has featured in
its group show.
MICHEL MALLARD
During the past ten years, creative director, curator and photographer Michel Mallard has
taken command of magazines such as L'Autre Journal, Biba, Colors, Jalouse, Marie Claire
Japon, Blast, L'Officiel, and Vogue Hommes Intérnational.
He has also art directed photography books for editors such as Schirmer&Mosel or Steidel
(recently, those by Candida Höfer, Thomas Ruff or Jean-Baptiste Mondino).
Since 1998, Michel Mallard curates the photography exhibitions and the contest of young
photography for the Festival de Mode et de Photographie à Hyères, numerous shows that have
afterwards been hosted by the Musée d'Art Moderne Grand-Duc Jean in Luxembourg, the
Centre National de la Photographie in Paris, The Photographers' Gallery in London or Unit-F
in Vienna. This summer, he will present to the French public four international photographers
at the Rencontres d'Arles. Between the pictures he chooses for the pages of a magazine and
those he decides to hang on a museum wall relationships are often evident: the names of
photographers Jonathan de Villiers, Kyoichi Tsuzuki, Maurice Scheltens, SØlve SundsbØ just
to mention a few, tend to turn up regularly among his choices.
He had his first solo photo show in Shanghai's F-2004 festival.