John Rawlings
#Photographe
- Exposition
FORMA presents "Fashion, A century of extraordinary fashion photography" from the Condé Nast archives
On Wednesday, January 16, 2013, at 6:30PM, the Fondazione Forma per la Fotografia, will present the opening of the exhibit Fashion. A century of extraordinary photography from the Condé Nast archives.
“We have to make Vogue into a Louvre.”
Edward Steichen to Edna Woodman Chase, 1920s
These words said by Steichen to the first editor in chief of Vogue aptly summarized the revolution started by Condé Nast, both in fashion as well as in photography more generally, when the publisher acquired the prestigious Vogue masthead in 1909. From then on, the story of fashion was no longer told exclusively in delicate nineteenth-century illustrations, but also by great international photographers with creative license. Edward Steichen was one of the first photographer to shoot for Vogue, accepti... - Exposition
Fashion in the mirror self-reflection in fashion photography
The international photographers in this exhibition undress the theatre of fashion and question the creation of perfect beauty. Fashion in the Mirror is an overview of their self-examination and a rare look behind-the-scenes of fashion photography from the 1950s to the present day.
Finding both comedy and poetry in the set-up of the studio, the exhibiting photographers turn their cameras on the processes and paraphernalia of the fashion shoot. Photographers become mirrored in their own work and, as viewpoints are inverted and gazes misdirected, cameras stare back out at us expectantly.
Revealing the fashion industry’s secrets and undermining its glamorous illusions, the photographers in this exhibition create work that exposes this world from within.
...
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On Wednesday, January 16, 2013, at 6:30PM, the Fondazione Forma per la Fotografia, will present the opening of the exhibit Fashion. A century of extraordinary photography from the Condé Nast archives.
“We have to make Vogue into a Louvre.”
Edward Steichen to Edna Woodman Chase, 1920s
These words said by Steichen to the first editor in chief of Vogue aptly summarized the revolution started by Condé Nast, both in fashion as well as in photography more generally, when the publisher acquired the prestigious Vogue masthead in 1909. From then on, the story of fashion was no longer told exclusively in delicate nineteenth-century illustrations, but also by great international photographers with creative license. Edward Steichen was one of the first photographer to shoot for Vogue, accepti...
The international photographers in this exhibition undress the theatre of fashion and question the creation of perfect beauty. Fashion in the Mirror is an overview of their self-examination and a rare look behind-the-scenes of fashion photography from the 1950s to the present day.
Finding both comedy and poetry in the set-up of the studio, the exhibiting photographers turn their cameras on the processes and paraphernalia of the fashion shoot. Photographers become mirrored in their own work and, as viewpoints are inverted and gazes misdirected, cameras stare back out at us expectantly.
Revealing the fashion industry’s secrets and undermining its glamorous illusions, the photographers in this exhibition create work that exposes this world from within.
...