Paul Martial
#Photographe
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Auction : « Modernist Posters Utilizing Photomontage »
On Tuesday, May 10, Swann Galleries will hold an auction of Graphic Design, with posters and ephemera that highlight the shifting trends in imagery and typography styles starting in the late 1800s and moving through the 20th-century, including the use of techniques like photomontage.
A highpoint in this sale is a run of posters by American designer Lester Beall. Inspired by the work of European avant-garde artists, Beall used primary colors and clean, simple typography to achieve effective visual communication. Several of his posters, like Rural Electrification Administration, 1939 ($20,000 to $30,000), utilize techniques like photomontage while others, like his 1937 poster for the same organization, focus on clean lines and basic shapes to convey information ($15,000 to $20,000).
© Lot 66: Verlangen Sie... - Exposition
Paul-Martial's World of Ordinary Things at Kunstmuseum Basel
The Kunstmuseum Basel opens a new exhibition presenting a selection of one hundred photographs from the archives of the Paris-based advertising agency Éditions Paul-Martial. The black-and-white pictures formed the basis for posters, newspaper advertisements, and brochures and show ordinary things: buildings, cars, typewriters, radiators, mannequins. What was unusual and novel, however, were the composition, lighting, and exposure of the pictures. In today’s perspective, the collection reflects the multifaceted evolution of photography from the 1920s onward. At the same time, it is an invaluable source for historians, documenting early forms of the carefully designed presentation of commodities and strategies designed to lure the consumer. The photographs are part of a collection newly acquired from the He...
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On Tuesday, May 10, Swann Galleries will hold an auction of Graphic Design, with posters and ephemera that highlight the shifting trends in imagery and typography styles starting in the late 1800s and moving through the 20th-century, including the use of techniques like photomontage.
A highpoint in this sale is a run of posters by American designer Lester Beall. Inspired by the work of European avant-garde artists, Beall used primary colors and clean, simple typography to achieve effective visual communication. Several of his posters, like Rural Electrification Administration, 1939 ($20,000 to $30,000), utilize techniques like photomontage while others, like his 1937 poster for the same organization, focus on clean lines and basic shapes to convey information ($15,000 to $20,000).
© Lot 66: Verlangen Sie...
The Kunstmuseum Basel opens a new exhibition presenting a selection of one hundred photographs from the archives of the Paris-based advertising agency Éditions Paul-Martial. The black-and-white pictures formed the basis for posters, newspaper advertisements, and brochures and show ordinary things: buildings, cars, typewriters, radiators, mannequins. What was unusual and novel, however, were the composition, lighting, and exposure of the pictures. In today’s perspective, the collection reflects the multifaceted evolution of photography from the 1920s onward. At the same time, it is an invaluable source for historians, documenting early forms of the carefully designed presentation of commodities and strategies designed to lure the consumer. The photographs are part of a collection newly acquired from the He...