Lubell was Director of Magnum Photos from 2004 until 2011. He spearheaded the restructuring of Magnum, whose history is closely tied with the foundation of ICP, steering it into the 21st century and introducing new revenue streams in tune with today’s online marketplace.
In 2007, American Photo named Lubell “Innovator of the Year” for his pioneering approach to multimedia and online communities. During his tenure, Magnum engaged in numerous highprofile projects with partners such as Aperture, Film Forum, Hewlett Packard, MoMA, the New York Public Library, slate.com, and Walter Reade Theater.
Lubell also conceived and executed one of the largest transactions in photographic history: the sale of Magnum New York’s press print archive to Michael Dell’s investment firm MSD Capital LP, and its placement as a study collection in the Harry Ransom Center at the University of Texas at Austin.
Beginning in 2008, Lubell led "Access to Life," a project in which eight Magnum photographers documented the work of The Global Fund to Fight AIDS, Tuberculosis and Malaria. It has successfully raised $1 billion to provide anti-retroviral medicines for HIV-positive people around
the world.