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Helmut Lang
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Exposition
Not in Fashion Photography and Fashion in the 90s
Not in Fashion. Fashion and Photography in the 90s is the title of the new special exhibition at MMK Museum für Moderne Kunst. As the title already indicates the focus here is not on the glamorous fashion world of the rich and the beautiful. On the contrary, the show at MMK presents an anti-movement that in the 1990s consciously ran counter to the images of prêt-à-porter, haute couture and the mainstream fashion magazines. Especially in the first half of the decade, designers, stylists and photographers dedicated themselves to giving fashion strong roots in society not just as an industry with a feeling for the zeitgeist, but as an artistic form of expression and as a "politics of the body". Thus, fashion in the 1990s covered substantially more than the latest collections brought out by the in...
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Not in Fashion. Fashion and Photography in the 90s is the title of the new special exhibition at MMK Museum für Moderne Kunst. As the title already indicates the focus here is not on the glamorous fashion world of the rich and the beautiful. On the contrary, the show at MMK presents an anti-movement that in the 1990s consciously ran counter to the images of prêt-à-porter, haute couture and the mainstream fashion magazines. Especially in the first half of the decade, designers, stylists and photographers dedicated themselves to giving fashion strong roots in society not just as an industry with a feeling for the zeitgeist, but as an artistic form of expression and as a "politics of the body". Thus, fashion in the 1990s covered substantially more than the latest collections brought out by the in...