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Pure Beauty - John Baldessari
Born in National City, California, in 1931, John Baldessari is undoubtedly one of the most influential artists of our time. His long-term exploration of language and image coupled with his inquisitive approach to art-making has expanded the parameters of what we consider art.
In 1966 he began taking photos in a working class suburb of his hometown, National City. The pictures were intentionally non-spectacular and mundane. As an antithesis to Pop art, Baldessari adopted an anti-heroic attitude by documenting ingenious actions instead of monumentalising his subjects. The photos were enlarged and transferred onto canvas, and t...
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